Over recent years and the emergence of multiple Social Media Platforms (SMP's) has made the online community awash with information. For small businesses and creatives especially, having the right online presence is essential.
Gone are the days of assigning simple keywords and taglines embedded in your source code. Content is now king.
With statistics like this, there is no reason to question the fact that 70% of marketing professionals state that video content has a higher conversion rate and offers the greatest ROI.
Further research has stated that:
Using video on SMP's, your audience is 10 times more likely to engage
Using video you have a 53 times higher likelihood of ranking on the first page of Google
Video gets 135% greater reach than photos on Facebook
Video is the preferred communication style for customers